🏠
Roofing Lead Generation
We build exclusive roofing pipelines: storm-damage targeting, GBP optimization for insurance adjuster searches, and direct-to-dial LSA campaigns. You pay per qualified call, not per auction entry.
The problem
Roofing leads are expensive — $228 average CPL on Google — and the big directories (Angi, HomeAdvisor) resell them to five contractors. You get the same lead as your competitor for the same price.
By the numbers
Roofing average Google CPL: $228.15 (LocaliQ 2025 Home Services Benchmarks, 3,211 U.S. campaigns). Pay-per-call rates: $100–$350 (ResultCalls). Average job value: $8,500.
Why roofing has the highest ROI
At $8,500 average job value, a single closed roofing job covers months of retainer cost. The challenge is that paid leads are expensive and the shared-marketplace model eats margins. Our approach: own the channel instead of renting impressions.
What we deliver for roofing clients
- Storm-damage and insurance-claim keyword targeting (highest-intent searches)
- LSA campaign setup with badge — roofing is a high-fraud category so the badge matters
- GBP optimization: before/after photos of completed jobs, service areas, review cadence
- Dedicated tracking number with call recording (dispute resolution, quality control)
- Monthly geo-grid rank scan: see exactly where you rank vs. competitors in your service area
Pay-per-call option
For roofing we offer performance billing: $150–$275 per qualified call (60+ seconds, in-service-area, decision-maker). Minimum $1,500/month commitment covers infrastructure. This is the right fit for contractors who want zero retainer risk and are confident in their close rate.
No revenue, rankings, or call volume is guaranteed. Performance pricing is defined in the engagement agreement. Qualification criteria are spelled out before any billing begins.
Cold outreach example
"Hi, this is [Name] from Boosted Leads. I work with roofing contractors in [City] who are tired of paying $200+ for shared Angi leads. We set up exclusive call pipelines — your number, your storm leads, nobody else. Got 15 minutes this week?"